EyeQ Optometrists Ltd has launched an associates network supporting independent optometry practices to compete in Australia’s congested optical retail environment.
EQO is an Australian-owned, optometrist-led company with currently 19 practices across all mainland states. Of the 19 practices, 16 are corporate-owned.
“EyeQ has worked on developing this network concept over a number of years,” a founding director and current executive chairman of the organisation, Sydney optometrist Mr Ray Fortescue, said.
“We needed to create systems and strategies which allowed our practices to be both profitable as well as professionally satisfying for the optometrist and practice staff while providing care to our patients. We also noted that many Generation X, Y and Next optometrists were not sufficiently confident utilising the existing business support options available to commence a new practice or even to take over an existing independent practice on their own.
“Our fees are targeted to appeal to the independent practitioner. We believe we have achieved that goal and are more generous than those currently available in the industry.” ...read more